What To Look For When Hiring A Website Design Company
May 19, 2022
6 Big Questions To Ask Yourself When Designing A Website
When designing a website, it is a process that you have to be constantly thinking before and while creating the website. The reason for this is that you are always looking for ways to improve the user experience for people plus you need to ask yourself a few questions before it goes live to put yourself in the shoes of someone who is going to be visiting your website so you can not make any silly mistakes that can be easily avoided.
These questions will help create a more efficient process for when you build other websites if you are a website designer or if you are creating a website for your business, blog or even eCommerce store. Having complete clarity over the job at hand will be a much easier experience for you, save you a lot of time and will lead to a much better website overall.
We’ve put together these questions so you don’t have to think I wish I thought of that before I started creating this website! These ten questions have helped us on our web design journey to create many successful websites for businesses.
What Are Your Goals?
This is a question that you may ask yourself right at the start of designing your website, it’s so important that you understand the goals of your website and how you are going to accomplish these goals e.g. If you are running a business service that wants to generate more calls to them, you are going to build a website around getting people to contact you for your services.
If you are redesigning a website then you might have different goals such as if your conversion rate is quite low, you may want to redesign your website that focuses on increasing conversion rates so you can generate more revenue from the traffic that you drive to your website.
What Design Will Suit Your Business / Brand?
A reason why successful brands manage to be successful is because they manage to create a strong brand presence but what do we mean by this? This means they are able to portray a image to people that stays in their mind. One of the ways they are able to do this is through website design, a website is often known as the ‘online face’ of your business or brand so it is important you leave a good impression.
You will need to ask yourself what type of web design will suit my business down to the tie, if you are trying to portray a professional image then it’s highly unlikely that you will go with a playful design which isn’t very professional.
What Are My Competitors Getting Right?
A sneaky but highly-effective method on creating a website is by checking competitors around you in that sector. While we never recommend full on stealing a whole business image and offers, it is not bad to draw inspiration to help boost up your own business. Successful competitors are obviously doing something right when it comes to generating revenue so unless you think of a one-of-a-kind idea that is going to put you streets ahead of everyone rest then the second best bet is improving on what competitors are getting right.
Do your competitors used videos on their homepage to explain their business? You might want to create your own video that explains your offers and business to help boost up your conversion rates. Remember that web design isn’t just a short sprint to the finish line but it will require testing and redesigning to get your site at it’s most efficient.
Is My Website Mobile Responsive?
What if I told you that over 50% of the traffic that is on Google is by people on mobile devices, would you believe me? Well, if you don’t you better believe it because half of the traffic that is currently online is through mobile so by not making your website mobile responsive and compatible you are ignoring at least 50% of your website audience which is really bad for business.
Ask yourself the question after you’ve created the website but haven’t launched it yet, does it look good on mobile plus does it actually work when using it. You’ll be able to design your website in mobile mode through website builders such as Elementor which will allow you to edit your page based on mobile users creating the best possible user experience that you can.
When Do I Need My Website For?
Unfortunately, we don’t have all the time in the world. Projects need to be completed by certain dates and you can’t just sit on a project forever as you’ll probably never get likely to actually finishing it due to no pressure and the feeling to constantly adding and tinkering to get it perfect.
If you are a website design agency then there is a high chance you’ve spoken to your client on when they need the website for or given them a date when you feel that it will be fully completed but if you are creating the website yourself then set yourself a goal on when you are going to get your website live.
Do not set the time and date so early that you end up rushing the quality of work. There are obviously different time frames based on what website you are trying to create for example if you are building a basic five-page website then it’s likely going to take you 1-2 weeks depending on final revisions.
What Is My Target Audience?
Another question that you need to be asking yourself so is closely linked to your goals is what is your target audience for your website. By understanding your target audience more, you’ll be able to craft the content on your website for them so that they can engage with it which will inevitably lead to more success for your site in the long-run.
You can think to yourself what do my ideal audience want to hear, knowing this you’ll be able to craft offers and services that you know will be irresistible to them.
Save yourself the time of having to ask yourself these questions by reaching out to a web design agency such as The Wolf Of The Web who can design & launch your business a successful website that drives you more leads leading to more revenue!
Riley Williams is the creative force behind The Wolf Of The Web! With over 100+ websites built across diverse sectors. I believe in crafting eye-catching websites that not only look amazing but also generate more calls, leads, and sales for your business.
