The Wolf of the Web

How To Make Your Business Website Look More Professional And Attractive

How To Make Your Business Website Look More Professional And Attractive

Having a website for your business is one of the important aspect in drumming up new business and portraying a positive picture to potential prospects. That’s why we want to portray ourselves in a professional and attractive manner as having a poorly designed website can often make your business seem unprofessional and untrustworthy even if the services you provide are top-quality.

You might have chosen the right domain name for your business and you can see the amazing potential for your business online but either rushing your site to get it online as soon as possible or attempting to create a website with no web design experience could leave you with a website that’s costing you hundreds and wasted your time completely.

If the user experience is bad on your website, it can damage everything from business reputation to the average time people are on your website as people are used to high-quality websites and they will recognise a site that isn’t professional looking and not attractive.

But how exactly can we portray our business website to look professional and attractive towards people who are visiting your website? Well nothing is set in stone as people are always constantly testing new and improved ways to boost their sites traffic and conversions.

As web designers, we’ve created a lot of business websites for ambitious business owners over time and there is some simple strategies that people can add to their website to make it look more professional and attractive.

Choose A Professional Font Pairing

Selecting the right font for your website is crucial, choosing a cheap looking font can instantly portray your business as unprofessional and it will completely damage the attractiveness of your website. 

Sometimes trying to hard to select a font that is different can damage your brand, if you are a business you want your message to be clear with purpose and having a silly font can hurt the message you are trying to send.

Choose a font that is simple and easy to read so that people will understand exactly what your business is trying to say and it will lead to a higher conversion rate. 

Some examples of professional looking fonts that you could use on your websites are –

  • Helvectia
  • Rockwell
  • Proxima Nova
  • Frutiger
  • Poppins

Use Images Of High Quality

Having images stock image photos placed on your website in low quality can come across as totally unprofessional. One you run the risk of your selecting photos that are on a lot of websites and two if they aren’t high in quality then it won’t look good on your website.

Select photos of your business that is either taking in high-quality or find a professional photographer in your area who can do a promotional shoot of your business so you can use the pictures for your website. People will enjoy seeing these type of photos more.

This can turn any ordinary looking page on your website and instantly increase it’s quality while building social proof which is always a bonus in trying to make your site look more professional and attractive.

Upload A Favicon

If you are unsure what a favicon is, it is a shortcut icon which when uploaded will be placed by your website browser near the address bar and next to the businesses page or next to the title. Look at your tabs currently and you’ll be able to see our favicon of our business and different ones by other companies.

This is a very simple technique but it also makes your business look more professional instead of it being blank. Whatever website builder you are using e.g. WordPress should have an option to upload a favicon, if you don’t know how to do this then it shouldn’t take long once you’ve Googled how to do it.

Clear Layout And Navigation

As spoke about before, we don’t want to confuse any visitors on our website. A business website should focus on being clear with a purpose. If you are a business that is providing a service such as plumber then our main goal should be people contacting you to be called out to their house to fix any problems they may have.

If people visit your website and it’s not easy to navigate through and your website layout is confusing then people won’t find it professional and it won’t exactly look attractive in the eyes of the visitor.

Make sure that you are carefully placing round your call-to-action buttons in your content to push exactly what your end goal is wherever that’d be to call your business or fill out a quote form. 

Hire A Website Designer

To avoid any hassle or spending money to do it by yourself skip the whole process of pulling your hair out and purchasing add-ons that you have no idea to use and reach out to a web designer who can create you a professional looking website that is attractive.

If you want a website that is engaging and can bring you in potential new customers then you should see your business site as an investment not as something that you can create just to have there. 

Choosing an agency can seem difficult at first but sticking to one that is local to your area is always a good start but there are many great web design companies out there such as The Wolf Of The Web that has a solid portfolio of business websites they have created.

Web designers understand what a business website should consist of and what it should accomplish for the business owner. They will also listen to exactly what your goals are with the website and how you dream it will look like. 

While it might seem it will cost a little bit more initially to hire someone, in the long-run hiring a web designer will 100% benefit your business and you can have a website that not only looks professional and attractive but you can be proud to show it off aswell. 

See Their Experience and Portfolio

When hiring a website design company, it’s essential to assess their experience and review their portfolio of past work. This step will give you insights into their expertise, design capabilities, and the quality of their work. Here’s what to consider when evaluating a company’s experience and portfolio:

Industry Expertise: Look for a design company that has experience working with businesses in your industry or related fields. They should understand the unique challenges and requirements of your industry, allowing them to create a tailored website that effectively communicates your brand and resonates with your target audience. An experienced design team will be familiar with industry best practices and can offer valuable insights to enhance your website’s performance.

Portfolio of Projects: Review the design company’s portfolio to see examples of their previous work. Look for diversity in their portfolio, including websites that are visually appealing, user-friendly, and aligned with various brand identities. Pay attention to the design quality, attention to detail, and overall aesthetics. Assess if their portfolio showcases websites that have similar functionalities or design elements to what you’re looking for in your own website.

Additional Services and Expertise: Consider the range of services offered by the design company beyond website design. Do they provide services such as website development, branding, digital marketing, or ongoing website maintenance? Assess if they have expertise in areas that are relevant to your business’s online presence. Having a design company that can provide comprehensive solutions can streamline your workflow and ensure consistency across your digital marketing efforts.

Evaluating a design company’s experience and portfolio will help you gauge their capabilities and determine if they are a good fit for your website design project. Look for companies with a track record of delivering high-quality designs and positive client experiences. A strong portfolio and relevant industry expertise can provide confidence in their ability to meet your expectations and create a website that drives results for your business.

Check Client Testimonials and Reviews

One important aspect to consider when hiring a website design company is the feedback and reviews from their previous clients. Client testimonials and reviews can provide valuable insights into the company’s reputation, customer satisfaction, and the overall experience working with them. Here’s why client testimonials and reviews are essential:

Authentic Feedback: Client testimonials offer real-life feedback from businesses that have worked with the design company. These testimonials often highlight the strengths of the company, such as their professionalism, communication, responsiveness, and the quality of their work. Reading testimonials can give you a sense of the overall client experience and help you determine if the company aligns with your expectations.

Proof of Success: Positive client testimonials and reviews can serve as proof of the design company’s ability to deliver successful projects. They demonstrate that the company has a track record of satisfied clients who have achieved their desired website outcomes. Look for testimonials that mention specific results or improvements, such as increased website traffic, higher conversion rates, or improved user experience.

Validation of Expertise: Client testimonials can also validate the design company’s expertise and competence. Look for testimonials that mention the company’s knowledge, creativity, and problem-solving abilities. Positive reviews from clients who have seen tangible benefits from their website design can provide confidence in the company’s skills and capabilities.

Trust and Credibility: Seeing positive feedback from other businesses can help build trust and credibility in the design company. Testimonials and reviews act as social proof, reassuring you that you are making the right choice in hiring them for your website design project. Positive experiences shared by previous clients can give you peace of mind and confidence in the design company’s ability to meet your expectations.

When reviewing client testimonials and reviews, consider the overall sentiment, the specifics of their feedback, and the relevance of their experiences to your own business needs. It’s also worth checking if the design company has any case studies or success stories that showcase their work in more detail. Taking the time to read client testimonials and reviews will help you make an informed decision and choose a website design company that has a proven track record of client satisfaction.

Communication and Collaboration

Effective communication and collaboration are crucial when working with a website design company. It’s important to choose a company that prioritises clear and open lines of communication. They should be responsive to your inquiries, promptly addressing any questions or concerns you may have. A professional design company will keep you updated on the progress of your project and provide timely feedback. Furthermore, they should actively involve you in the design process, seeking your input and feedback at various stages. By choosing a company that excels in communication and collaboration, you can expect a seamless and enjoyable design experience.

Pricing and Value

When hiring a website design company, it’s essential to consider their pricing structure and the value they provide. Look for a company that offers transparent pricing, providing clear and detailed proposals or packages that outline the cost of the project. Additionally, consider the value you’ll receive for your investment. While cost is important, it’s equally crucial to assess the quality of services provided. Review the design company’s portfolio, client testimonials, and reviews to gauge the value they have delivered to previous clients. Also, consider whether the company offers customisation options and scalability, ensuring that your website can be tailored to your specific needs and can grow alongside your business.

Support and Maintenance

A reliable website design company should offer ongoing support and maintenance services. Consider their approach to post-launch support and whether they provide maintenance packages to keep your website running smoothly. It’s crucial to have a partner who can assist with any technical issues, updates, or enhancements that may arise. Additionally, inquire about their response times and availability for support inquiries. Having a dedicated support team can provide peace of mind and ensure that your website remains functional and up to date.

Reputation and Track Record

Before hiring a website design company, research their reputation and track record in the industry. Look for a company with a proven history of delivering high-quality websites and exceptional customer service. Read client testimonials and reviews to gain insights into their level of satisfaction with the design company’s work. Additionally, consider the design company’s experience in your specific industry or niche. An understanding of your industry can result in a website that effectively resonates with your target audience and meets your business objectives.

By considering these factors, you can make an informed decision when choosing a website design company. Remember to assess their communication and collaboration practices, pricing and value, support and maintenance services, as well as their reputation and track record in the industry. Taking the time to choose the right design company will contribute to the success of your website and ultimately your business.


In conclusion, hiring the right website design company is a crucial step in establishing a successful online presence for your business. By defining your requirements, considering the company’s experience and portfolio, reviewing client testimonials and reviews, assessing their communication and collaboration practices, pricing and value, support and maintenance services, as well as their reputation and track record, you can make an informed decision. Remember that a professional website design can enhance your brand image, attract and engage visitors, generate leads, and drive conversions. 

It’s an investment that can yield long-term benefits for your business. Take the time to research and choose a reputable and reliable design company that aligns with your goals and values. With the right partner, you can create a visually appealing, user-friendly, and impactful website that sets you apart from the competition and helps your business thrive in the digital landscape.

Riley Williams

Riley Williams is the creative force behind The Wolf Of The Web! With over 100+ websites built across diverse sectors. I believe in crafting eye-catching websites that not only look amazing but also generate more calls, leads, and sales for your business.